Careers

Join the Sloane TEAm!

Sloane Tea is a Toronto-based boutique tea company. We service both direct to consumer and wholesale clientele. Our mission is to inspire and connect people through a ritual that allows them to sip, savour and share in the moment. We source the highest quality teas in fresh batches, blended to exacting standards and beautifully presented to imbue a sense of luxury into the everyday tea experience.

Please submit a cover letter detailing which position you are applying for and why you are a good fit for it along with your resume to careers@sloanetea.com

Now Hiring For:

HEAD OF GROWTH MARKETING

MISSION OF THIS POSITION:

The Head of Growth Marketing will own and drive Sloane’s integrated growth strategy across D2C and inbound B2B. This role will take the Founder/CEO’s vision and operationalize it — turning brand storytelling, creative concepts, and market opportunities into measurable growth. Over the first 12 months, the Head of Growth Marketing will build a scalable acquisition

and retention engine: integrating content, campaigns, e-commerce, lead generation, and performance metrics into a unified system. Success means measurable B2C revenue growth, stronger inbound B2B pipelines (cafés, hotels, restaurants), clear ROI tracking, and a fully aligned team executing against a single growth roadmap.

OUTCOMES:

• Within 91 days, design and present a unified Growth Marketing Playbook aligning brand vision with D2C and inbound B2B strategies

• Build & oversee a global growth calendar (campaigns, launches, promotions) across social, email, website, ads, partnerships, & events

• Translate Sloane’s storytelling pillars into measurable marketing funnels (awareness → trial → loyalty/subscription for D2C; discovery → inquiry → proposal → conversion for B2B)

• Establish key metrics and dashboards for CAC, LTV, conversion rates, inbound lead flow, and retention across both customer types

• Drive D2C growth through Shopify optimization, subscription models, loyalty programs, and digital customer journeys

• Drive inbound B2B growth by creating digital lead-generation campaigns, downloadable sales tools, and campaign-ready decks

• Partner with marketing-sales team and Creative Producer to integrate campaigns into multi-channel storytelling

• Collaborate with the UAE Market Lead on region-specific activations, ensuring inbound growth supports her ground-level sales

• Recruit, brief, and manage freelancers or agencies (ads, SEO, design, influencers) to deliver tactical execution

• Launch at least 3 major integrated growth campaigns in Year 1 that generate measurable revenue and inbound B2B leads

• Establish a rhythm of weekly growth sprints and monthly reviews to keep all stakeholders aligned

• Fully immerse in the Sloane brand universe – product, people, process, purpose – and become a brand guardian within 91 days

COMPETENCIES:

• Integrated Growth Marketing Expertise: Proven in scaling D2C brands and building inbound B2B pipelines

• Data-Driven Storytelling: Marries #’s (CAC/LTV/ROAS, lead conversion rates) with brand narrative to drive performance & resonance

• E-Commerce: Lead Gen Mastery: Shopify, subscriptions, CRO, loyalty, CRM funnels, and inbound campaign design

• Strategic Operator: Translates founder/creative vision into actionable campaigns, playbooks, and timelines

• Team Leadership: Rallies creatives, sales, and operations into unified execution

• Creative Fluency: Works seamlessly with content, video, photography, and decks to maintain storytelling consistency

• Collaborative Influence: Partners with CEO, Creative Director, Internal Marketing-Sales Team, and external vendors/agencies

• Bias for Action: Moves fast, iterates, and drives execution without waiting for perfect conditions.

• Calm & Focused: Maintains clarity and prioritization in fast-paced, multi-market contexts

• Customer-Centric: Understands female 20–54 D2C buyers and B2B hospitality decision-makers, tailoring campaigns to both

• Self-Motivation & Versatility: A strong willingness to work hard & long hours to get the job done. Has a track record of working hard!

• Persistence: Demonstrates tenacity and willingness to go the distance to get something done

• Proactivity: Does what needs to be done & doesn’t wait to ask and brings new ideas & vigour to the company

• Openness to Criticism & Ideas: Often solicits feedback and reacts calmly to criticism or negative feedback

IDEAL PROFILE:

• 5–8+ years in growth marketing, ideally in premium CPG, lifestyle, or luxury brands

• Strong grasp of Shopify ecosystem and inbound funnels (Klaviyo, loyalty apps, CRO, paid media)

• Demonstrated ability to design and run integrated campaigns across channels

• Skilled at project management: taking vision and converting it into briefs, timelines, and execution

• Balanced left-brain/right-brain: comfortable with data & performance marketing, but equally fluent in storytelling & brand positioning

• Has led small cross-functional teams; thrives in entrepreneurial, global, founder-led environments

CULTURAL FIT:

• Obsessed with execution and accountability — thrives on keeping the trains running

• Believes in luxury storytelling and ritual — sees tea as culture, not just a drink

• Comfortable working across time zones with a distributed team

• Thrives as the Integrator — the one who turns vision into momentum

REPORTING & STRUCTURE:

• Reports to CEO

• Works laterally with Sales, Marketing & Content-Voice Teams, Creative Producer and Ops/Finance Support

• Will build a small team over time (e-commerce coordinator, social media support)